Meet the clients you actually want to work with.

We use dedicated sending domains and inboxes, always separate from your everyday business email accounts. We configure SPF, DKIM and DMARC — the authentication settings that help receiving email services verify the sender. These help with delivery and inbox placement.

We warm up the inboxes, increase sending gradually and monitor delivery throughout. Just as importantly, you approve the prospects and copy before anything goes out. Protecting your reputation means paying attention to who receives your emails and what those emails say.

Your emails are sent in your business's name, from domains that match your brand and are used only for your campaign — never from your main email address. Prospects can see exactly who you are and why you're getting in touch.

We manage the inboxes and handle replies day to day, then book qualified meetings straight into your calendar. You'll see the conversation behind every booking, so you never walk into a meeting cold.

Yes, it can be. In the UK, both data-protection law and the Privacy and Electronic Communications Regulations (PECR) matter.

Emails to limited companies and LLPs can be sent without prior consent under PECR. Sole traders and some partnerships have stricter consent requirements. Where personal data is involved, there must also be a lawful basis for using it, clear privacy information and respect for the recipient's right to object.

We plan campaigns around those requirements, with clear sender details and a straightforward way to opt out.

We combine company research with B2B contact data to identify businesses that match your agreed criteria and the relevant people within them. We check their fit and verify email addresses before outreach.

You review and approve every prospect list before we send anything. That also gives you the opportunity to flag existing clients, active sales conversations or anyone else you don't want approached.

We agree the outreach scope before we start, based on your target market and the campaign. Once sending is fully up to speed, our standard setup can reach up to around 10,000 new prospects a month — the exact number depends on working days and how many follow-ups each prospect receives.

More isn't always better, though. In a specialist market, the right list may be much smaller, and we'd rather reach fewer of the right people. We'll make the planned activity clear and report on the actual outreach, so you can see how many people we're reaching — not just a total email count that includes follow-ups.

At the start, we need your insight into the business: what you offer, who you help and the proof behind your claims. You'll also review the initial prospect list and email copy.

Once we're running, your part is to approve new lists and copy changes, take the meetings and tell us how those conversations go. We handle the daily sending, replies and campaign management.

You'll receive clear updates on outreach activity, responses and qualified bookings, alongside what we're testing and changing.

Your feedback on the meetings completes the picture. Are we reaching the right people? Are the conversations uncovering genuine opportunities? We use that feedback alongside campaign performance to refine the targeting and messaging.

First emails typically go out within three weeks, once the new inboxes are warmed up. Replies and meetings can follow soon after, but the first month is mostly preparation, so it's too early to judge the campaign by bookings alone.

Months two and three are where the campaign proves itself: we test, learn from real responses and refine. By the end of the initial three months, you'll have a clear picture of what cold email can do for your business.

First, we'd want to understand what you tried and what happened. Were the emails reaching people? Were those people a good fit? Did the message give them a compelling reason to respond?

That helps us identify what would need to change before recommending another campaign. Our messaging-led approach starts with your offer, your audience and why they should choose you. If we don't see a credible reason to try again, we'll tell you.

The infrastructure fee covers setting up and running your campaign, but meeting fees only apply when qualified meetings are booked.

If bookings aren't coming through, we investigate where the campaign is falling short — from delivery and targeting to the offer and messaging — and adjust what we test next. We'll be open about what we're seeing and whether continuing makes commercial sense.

And if we do stop working together, the domains and inboxes we've set up for you can be transferred to you.