Does your website make it easy to choose your firm?

Eight quick questions show where your website may be losing good clients, and the one change to make first.

About three minutes. Have your website open as you answer.

Step 1 of 3Questions 1–4

Can the right clients recognise themselves?

1. What does the opening section of your homepage tell a prospective client?

It introduces our firm, but leaves them to work out whether we're relevant.It names our service or who we work with, but not both.It names our service and makes clear who it's for.

2. Does your website describe the situations that bring clients to you?

It mainly lists services, without explaining when someone might need them.It mentions broad needs, such as saving time or growing a business.It describes specific problems or circumstances our clients recognise.

Is there a reason to choose you?

3. What reason does your website give clients to choose you over a similar firm?

It doesn't give a specific reason.It names a particular strength, but doesn't explain why that matters to the client.It explains a particular strength and how the client benefits.

4. Can a visitor find evidence supporting your main promises?

We make claims without supporting examples or evidence.We show general reassurance, such as ratings, logos or broad praise.We show relevant examples, client feedback or results that support those promises.

Messaging-led websites and B2B outreach for UK service firms. Building trust and starting conversations with the clients you actually want.

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Prefer a direct conversation? You can reach me at shaun@digitalgeek.co