There are many reasons why a chatbot would benefit your business.
By 2020 it’s estimated that 80% of businesses will be using a chatbot. They’ll be as common as a business phone number.
Here are the 7 biggest reasons you need a chatbot today…
They’re available 24/7/365 and never miss a customer by taking a break.
They’re always available at the time when your customers want to make contact. Which is usually outside of business hours.
Frustrated customers who don’t get answers when they want may leave your website and never return. Being available on at 2am isn’t always easy – unless you have a chatbot!
Nobody likes being on hold for 30minutes while you deal with other people. Chatbots can deal with hundreds of customers at the same time. Cutting down waiting and response times and leaving you with happier customers.
3. Save Money
They massively reduce staff costs. Not just obvious operating costs but training and support too.
You don’t need to pay your chatbot for holidays, sick days or overtime in busy periods. You don’t need extra staff to cover breaks. No desk space/office equipment required.
No whip round for birthdays or they got a new dog. And they don’t expect you to pay for a fancy Christmas party!
4. Save Time
Do you ever get bored of repeating the same thing over and over again? Use your chatbot to automate repetitive tasks.
Such as providing your location, opening hours & contact information. Booking appointments/reservations, following up with leads that don’t make appointments. Getting testimonials or reviews from Yelp/Google Maps etc..
Freeing you and your staff to focus on the work that matters most to your business.
5. Customer Satisfaction
It’s what (some) customers want. A growing number actually (Millennials in particular) prefer live chat to phone calls. They want instant responses. No matter what time/day it is.
63% of consumers think a business should be on Messenger and 55% of customers prefer to talk to a business via a chatbot.
You’ll never need to worry about them being in a bad mood. Or having an ‘off day’ and turning away customers with an angry response or poor attitude.
And chatbots don’t make mistakes. People handling customer service queries often make simple errors (they are human after all). Worsening customer experience.
6. Promote Your Content
The more interaction you have with your customers, the more business you will get from them.
Unlike adverts, email marketing or websites, chatbots don’t create passive user experiences.
Chatbots create modern interactive marketing campaigns. Not only enabling you to reach more people at once but ensuring those people actually notice you.
Compared to email marketing they have 300% higher open rates and up to 1650% higher click-thru rates!
7. Competitive Advantage
While chatbots are growing rapidly they’re still in their infancy. But you can still get an advantage over your competitors by becoming an early adopter.
Chatbots are becoming a vital tool in lead generation and customer service. Make sure you don’t get left behind.
See A Chatbot In Action